BRIEF

Since 2015, SEC Newgate ME has been supporting the Italian Trade Agency in its promotion of Italian firms’ globalisation at key trade and consumer events in the UAE, including:

• Speciality Food Festival from 2015
• Italian Luxury Interiors at Downtown Design Dubai from 2015
• Abu Dhabi International Book Fair from 2016
• Vicenza Oro-Dubai from 2016
• MICAM Exhibition of the SS2017 Footwear and Fashion Trends
• Abu Dhabi International Petroleum Exhibition & Conference (ADIPEC) from 2017
• DubaiAir Show from 2017
• Dubai Boat Show from 2017

SOLUTION

During each event, SEC Newgate ME worked on a bespoke PR campaign that was designed to: raise awareness and excitement around the participating Italian companies amongst regional trade and consumers; increase media exposure of the Italian companies amongst tier one media; provide opportunities for additional business interest in Italian companies

OUTCOME

Recent results include:

• WETEX and Dubai Solar Show 2022: 79 clippings, AVE of USD 431,121
• Dubai Airshow 2021: 30 clippings, AVE of USD 119,677
• Arab Health 2022 : 34 clippings, AVE of USD 159,718
• GITEX: 43 clippings, AVE of USD 221,177